Last Updated: 18.11.2025

1. Introduction

Portobello Fashion LTD. ("we", "us", "our") is committed to protecting and respecting your privacy. We are the "Data Controller" for the personal data collected through this website (skeept.co.uk).

This policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and what your legal rights are.

Our Data Controller Details:

  • Company Name: Portobello Fashion LTD.
  • Registered Address: Unit C, 30 Park Royal Road, NW10 7LF, London, United Kingdom
  • Contact Email: info@skeept.co.uk

2. What Personal Data We Collect

We may collect and process the following types of personal data about you:

  • Identity Data: Your full name.
  • Contact Data: Your billing address, delivery address, email address, and telephone number.
  • Transaction Data: Details about products you have purchased from us and payments made.
  • Technical Data: Your IP address, browser type and version, device information, and browsing actions on our site.
  • Marketing and Communications Data: Your preferences in receiving marketing from us (if you have provided your explicit consent).

Important Note on Payment Data: We use Worldpay as our payment processor. We do not collect, store, or process your credit card or debit card details. This information is provided directly to Worldpay, whose use of your personal information is governed by their own privacy policy.

3. How and Why We Use Your Data (Legal Basis)

We only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

4. Who We Share Your Personal Data With

We do not sell your personal data. To run our business, we must share data with trusted third-party service providers:

  • E-commerce Platform: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application.
  • Payment Processors: As stated, we use Worldpay to securely process payments.
  • Courier and Logistics Providers: To deliver your order, we must share your Identity and Contact data with delivery companies (e.g., Royal Mail, DPD, DHL, etc.).
  • Analytics Providers: We use services like Google Analytics and Yandex Metrica to help us understand how customers use our Site. This data is often anonymised or aggregated.
  • Legal and Professional Advisors: We may share data with our accountants (e.g., for tax purposes like VAT) or legal advisors if required.

5. International Data Transfers

Some of our third-party providers (like Shopify, Google, or Yandex) are based outside the United Kingdom (UK) or European Economic Area (EEA).

When your data is transferred internationally, we ensure it is protected by relying on legal safeguards such as "adequacy decisions" or "Standard Contractual Clauses" approved for use in the UK.

6. Data Security

Our Site, hosted by Shopify, has security measures in place to protect your data, including Secure Sockets Layer (SSL) technology. We limit access to your personal data to employees and third parties who have a business need to know.

7. Data Retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for.

This includes satisfying any legal, accounting, or reporting requirements. By law (e.g., for tax purposes), we are required to keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers.

8. Your Legal Rights (UK GDPR)

Under UK data protection law, you have specific rights regarding your personal data:

  • Right of Access: To request a copy of the data we hold about you.
  • Right to Rectification: To correct any inaccurate or incomplete data.
  • Right to Erasure ('Right to be Forgotten'): To ask us to delete your data (this is not absolute and may be subject to our legal retention obligations).
  • Right to Restrict Processing: To ask us to suspend processing your data.
  • Right to Data Portability: To request your data in a machine-readable format.
  • Right to Object: To object to us processing your data (e.g., for direct marketing).

To exercise any of these rights, please contact us at info@skeept.co.uk.

9. Right to Complain

If you are unhappy with how we have used your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), which is the UK's supervisory authority for data protection issues (www.ico.org.uk).

10. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our [Link to Cookie Policy Page].

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page.

12. Contact Us

For any questions regarding this policy, please contact our Data Protection team:

Email: info@skeept.co.uk

Address: Portobello Fashion LTD., Unit C, 30 Park Royal Road, NW10 7LF, London, United Kingdom